Persona is a chic, modern version of the charm bracelet, designed for the fashion-forward woman who wants her jewellery to reflect her personality. With a selection of hundreds of sterling silver beads to choose from, she can create her perfect Persona with a combination of Austrian crystals and gemstones, mother of pearl and Italian glass beads.

The unique nature of the Persona brand begins with the care and effort put into our manufacturing. Whether it is the marbling that appears in an Italian glass bead or the hand-painted enamel, each bead is uniquely designed with a different story to tell. Each year Persona releases new collections of beads and charms for our range of sterling silver bracelets and necklaces, braided leather wraps and sterling silver earrings.